Privacy Policy

Heartland Payment Systems, LLC (“Heartland,” “us”, “we” or “our”), through our gift card program (the “Service”), provides a way for businesses (our “Customers”) to offer their gift cards to individuals (“End Users”) for purchase. End Users can register their gift cards through the Service to track and manage the card.

Heartland respects your rights and preferences regarding data privacy. In this Privacy Notice (“Notice”), we describe how we collect, use, share and dispose of personal information that we collect from End Users of our websites and mobile applications (“Sites”) who interact with us for the purpose of registering, tracking, or managing their gift card with one of our Customers.

This Notice applies to the Services provided by Heartland on its own behalf or in combination with one of its parents, affiliates, or subsidiaries.

In this Notice, we provide information about:

When providing the Service, Heartland collects information about you solely at the direction of our Customers. If you are an End User who has a relationship with one of our Customers and have a question about how your personal information is collected, used, or shared, or would like to exercise any rights you may have with respect to your personal information, please contact the Customer directly. We may collect the following categories of information on behalf of our Customers:

  • Identifiers (such as name, contact information including telephone number, email address, or postal address)
  • Information protected against security breaches (such as your name and gift card account, username and password)
  • Protected characteristics (like race, gender, ethnicity, etc.)
  • Commercial information (including records of registration activity, products or services purchased, marketing preferences, information provided in any communication with us, including customer service requests, email messages, and call recordings, or information provided through participation in any blog, community or forum)
  • Internet/electronic activity (see “Cookies” for additional information)
  • Inferences from the foregoing such as consumer preferences, characteristics or predispositions

How we use your personal information. We use your personal information to provide the Services to our Customers. In providing the Services, we may use your personal information to:

  • Create, maintain or provide service for your account
  • Process or fulfill requests from you
  • Respond to customer service requests from you
  • Verify your information
  • Process payments
  • Undertake activities to maintain the quality, safety or integrity of the Services
  • Maintain data security including detecting and responding to security incidents and protecting you, and us, from fraud
  • Monitor our Sites including gathering usage data and other analytic information that enables us to maintain and improve the Services
  • Other uses that are required for us to meet our legal, contractual or regulatory requirements
  • Other uses as directed by our Customers and subject to their privacy policy.

Sources of personal information. We collect information from various sources that we use to provide our Services to you, to analyze and improve our Services, and to communicate with you (e.g., to send you updates or notices about our organization, or emails about products or services that we believe may be of interest to you). The personal information that we collect and the purpose for our collecting such information is as follows:

  • Information that you provide to us: We collect personal information that you provide to us when you set up an account with us, use our Services, or communicate with us. For example, if you register for an online account with us, then we may request your name, contact information and payment information. Providing us with personal information about yourself is voluntary, and you can always choose not to provide certain information, but then you may not be able to take advantage of or participate in some of the Services' features.
  • Information collected from our Customer: We may collect information about you from our Customers in the course of providing our Services to you. For example, we may collect personal information like your name and contact information from the business from which you purchased a gift card in order to offer the Services to you.
  • Information collected through technology: When you visit our Sites (or when you use any of our Services) we may collect certain information about your location, usage, computer or device through technology such as cookies (see below for more information on cookies).

The business purpose for our processing your personal information. Our primary business purpose for processing your personal information is to provide the Services consistent with the contract terms between us and our Customer. We may also use your personal information to enable the following additional business purposes: (1) detecting and managing security incidents or fraudulent activity, (2) providing customer service, fulfilling requests, and other functions directly related to the Services, (3) Maintaining our software including debugging and repairing errors, and (4) maintaining the quality of the Services and developing enhancements and improvements to meet our Customer needs.

Data anonymization and aggregation. In accordance with applicable law, we may anonymize or aggregate your personal information in such a way as to ensure that you are not identified or identifiable from it, in order to use the anonymized or aggregated data. For example, we may use anonymized or aggregated data for statistical analysis including to analyze trends, for product development, and for risk assessments and cost analysis. We may share anonymized or aggregated data with our parents, subsidiaries, affiliates or with other third parties.

This Notice does not restrict Heartland’s use or sharing of any non-personal, summarized, derived, anonymized or aggregated information.

We share your personal information in the manner and for the purposes described below:

  • With Heartland affiliates where such disclosure is necessary to provide you with our Services or to manage our business.
  • With third-party service providers. For example, we share personal information with IT service providers who help manage our back office systems or administer our Sites and Apps. These third-party service providers have agreed to confidentiality restrictions and have agreed to use any personal information we share with them, or which they collect on our behalf, solely for the purpose of providing the contracted service to us.
  • With our Customer with whom you are also engaging when you use the Services. For example, you may be using a Heartland Site to manage a gift card you purchased from one of our Customers. Heartland may share the personal information you provide with our Customer in order to fulfill your request. You may also receive communications from the Customer. Each such Customer operates independently from Heartland and their collection and use of your personal information is not subject to this Notice but to their own privacy notices.
  • With banks and payment providers to authorize and complete card payments.

We do not sell your personal information to third parties.

Heartland may also disclose personal information about you if it believes such disclosure is necessary to comply with laws or respond to lawful requests and legal process or to protect or defend the rights, safety or property of Heartland, users of the Services or any person including to enforce our agreements, policies and terms of use.

In addition, subject to applicable legal requirements, we may share personal information in connection with or during negotiation of any merger, financing, acquisition, bankruptcy, dissolution, transaction or proceeding involving sale, transfer, divestiture, or disclosure of all or a portion of our business assets to another company.

We take seriously our responsibility to protect the security and privacy of your personal information. We maintain administrative, technical and physical safeguards designed to protect the personal information you provide against accidental, unlawful or unauthorized destruction, loss, alteration, access, disclosure or use.

Any suspected attempt to breach our policies and procedures, or to engage in any type of unauthorized action involving our information systems, is regarded as potential criminal activity. Suspected computer mischief may be reported to the appropriate authorities.

Please remember that communications over the internet such as emails are not secure. We seek to keep secure all confidential information and personal information submitted to us in accordance with our obligations under applicable laws and regulations. However, like all website operators, we cannot guarantee the security of any data transmitted through the internet.

When we no longer need your personal information to provide the Services or as otherwise directed by our Customer, it will be securely deleted or de-identified in a manner that ensures you cannot be re-identified.

A “cookie” is a text file that is stored to your browser when you visit a website.

Unique device identifiers like IP address or UDID recognize a visitor’s computer or other device used to access the internet. Unique device identifiers are used alone and in conjunction with cookies and other tracking technologies for the purpose of “remembering” computers or other devices used to access the Sites and Apps.

Cookies can be classified by duration and by source:

  • Duration. The Sites use both “session” and “persistent” cookies. Session cookies are temporary - they terminate when you close your browser or otherwise end your “active” browsing session. Persistent cookies remember you on subsequent visits. Persistent cookies are not deleted when you close your browser, and they will remain on your computer or other device unless you choose to delete them (see below for “How to Delete or Block Cookies”).
  • Source. Cookies can be “first-party” or “third-party” cookies, which means that they are either issued by or on behalf of Heartland or by a third-party operator of another website. Our Sites may use both first-party and third-party cookies.

The cookies that we may use on the Sites fall into the following categories:

  • Strictly Necessary Cookies. These cookies are necessary for the website to function and cannot be switched off in our systems. They are usually only set in response to actions taken by you such as logging in or filling in forms. You can set your browser to block or alert you about these cookies, but blocking them may impede the functionality of the Sites.
  • Performance Cookies. These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our site. They help us to know which pages are the most and least popular and see how visitors move around the site. All information these cookies collect is aggregated. If you do not allow these cookies we will not know when you have visited our site, and will not be able to monitor its performance.
  • Functionality Cookies. These cookies enable the Sites to provide enhanced functionality and personalization. They may be set by us or by third-party providers whose services we have added to our pages. If you do not allow these cookies then some of these services may not function properly.

How to Delete or Block Cookies

On some Sites, when technically feasible, we will enable tools to help you make choices about cookies. You may also delete or block cookies at any time by changing your browser settings. You can click “Help” in the toolbar of your browser for instruction or review the cookie management guide produced by the Interactive Advertising Bureau available at www.allaboutcookies.org. If you delete or block cookies, some features of the Sites may not function properly.

External Links

Heartland may provide links on our Sites and Apps to other websites that are not under our control. We do not endorse or make any warranty of any type regarding the content contained on such websites or products and services offered on those websites.

We encourage our users to be aware when they leave our Sites and to read the privacy statements of each and every website that collects personal information. This Notice applies solely to personal information collected by us. You should read any other applicable privacy and cookies notices carefully before accessing and using other websites.

The Services are not intended to be used by children. We do not knowingly solicit business from Customers under the age of 18. Any Customer use of the Service to collect personal information from persons under the age of 18 is subject to such Customer’s own privacy policy.

If you are an End User who has a relationship with one of our Customers and have a question about how your personal information is collected, used, or shared, or would like to exercise any rights you may have with respect to your personal information, please contact the Customer directly.

Changes and Updates. We reserve the right, in our sole discretion, to modify, update, add to, discontinue, remove or otherwise change any portion of this Notice, in whole or in part, at any time. When we amend this Notice, we will revise the “last updated” date located at the top of the document. We will also take reasonable steps to ensure you are made aware of any material updates including providing you direct communication about such changes or providing a notification through the Services, as appropriate. If you provide personal information to us or access or use the Services after this Notice has been changed, you will be deemed to have unconditionally consented and agreed to such changes. The most current version of this Notice will be available on the Sites and Apps and will supersede all previous versions of this Notice.

Choice of Law. This Notice, including all revisions and amendments thereto, is governed by the laws of the United States, State of Georgia, without regard to its conflict or choice of law principles which would require application of the laws of another jurisdiction.

Arbitration. By using the Services in any way, you unconditionally consent and agree that: (1) any claim, dispute, or controversy (whether in contract, tort, or otherwise) you may have against Heartland and/or its parent, subsidiaries, affiliates and each of their respective members, officers, directors and employees (all such individuals and entities collectively referred to herein as the "Heartland Entities") arising out of, relating to, or connected in any way with the Services or the determination of the scope or applicability of this agreement to arbitrate, will be resolved exclusively by final and binding arbitration administered by JAMS and conducted before a sole arbitrator in accordance with the rules of JAMS; (2) this arbitration agreement is made pursuant to a transaction involving interstate commerce, and shall be governed by the Federal Arbitration Act ("FAA"), 9 U.S.C. §§ 1-16; (3) the arbitration shall be held in Atlanta, Georgia; (4) the arbitrator's decision shall be controlled by the terms and conditions of this Notice and any of the other agreements referenced herein that the applicable user may have entered into in connection with the Services; (5) the arbitrator shall apply Georgia law consistent with the FAA and applicable statutes of limitations, and shall honor claims of privilege recognized at law; (6) there shall be no authority for any claims to be arbitrated on a class or representative basis, arbitration can decide only your and/or the applicable Heartland Entity's individual claims; the arbitrator may not consolidate or join the claims of other persons or parties who may be similarly situated; (7) the arbitrator shall not have the power to award punitive damages against you or any Heartland Entity; (8) in the event that the administrative fees and deposits that must be paid to initiate arbitration against any Global Entity exceed $125 USD, and you are unable (or not required under the rules of JAMS) to pay any fees and deposits that exceed this amount, Heartland agrees to pay them and/or forward them on your behalf, subject to ultimate allocation by the arbitrator. In addition, if you are able to demonstrate that the costs of arbitration will be prohibitive as compared to the costs of litigation, Heartland will pay as much of your filing and hearing fees in connection with the arbitration as the arbitrator deems necessary to prevent the arbitration from being cost-prohibitive; and (9) with the exception of subpart (6) above, if any part of this arbitration provision is deemed to be invalid, unenforceable or illegal, or otherwise conflicts with the rules of JAMS, then the balance of this arbitration provision shall remain in effect and shall be construed in accordance with its terms as if the invalid, unenforceable, illegal or conflicting provision were not contained herein. If, however, subpart (6) is found to be invalid, unenforceable or illegal, then the entirety of this Arbitration Provision shall be null and void, and neither you nor Heartland shall be entitled to arbitrate their dispute. For more information on JAMS and/or the rules of JAMS, visit their website at www.jamsadr.com

If you are an End User who has a relationship with one of our Customer’s and have a question about how your personal information is collected, used, or shared, or would like to exercise any rights you may have with respect to your personal information, please contact the Customer directly.

For other questions about this Notice, you may contact Heartland as follows:

Heartland Payment Systems, LLC.
Attention: Privacy Office
1 Heartland Way
Jeffersonville, IN 47130
866.402.8056.

If you designate an authorized agent to make a rights request on your behalf, we request that you notify us of such designation by contacting us using the methods listed above.

Please be aware that not all of the information in this Notice will be directly applicable to our handling of your personal information. For our Customers, information about disclosures, transfers and other processing of personal information related to the Services is set out in the agreement you have with us and in the documentation provided at or before onboarding and is outside of the scope of this Policy, which relates only to information collected from End Users. This Notice provides an overview of the possible circumstances in which we interact with your personal information. If you have any questions about our processing of your personal information, please contact us at privacy@globalpay.com.